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The power of positive thinking is well known in the sporting world. Most athletes and sports people use affirmations, along with visualisations, as part of their regular training routine.

Affirmations are more powerful than most people realise. The great Muhammad Ali famously said: "I am the greatest! I said that even before I knew I was." He went on to say that: "It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen."

Likewise, in Hypnobirthing, affirmations are a really powerful training tool. They are always POSITIVE and PRESENT. Just like Ali, we say them as if they are already true.

Used in this way, affirmations work by flooding our subconscious mind with positive and empowering statements about pregnancy, labour and birth, to help foster a 'can do' mindset and fill you with confidence: where my mind leads, my body follows.

I have carefully selected the affirmations in this pack for maximum impact. The statements may seem simple, but they are remarkably effective.

These cards are the perfect birth prep companion and make an ideal baby shower gift or pressie for a loved one.


Each set of cards is made up of 25 carefully selected positive statements, or affirmations, lovingly designed and created by me: Helen Wright, Founder of BirthWright, here in the UK.

Each card is printed on 350gsm, high quality paper, business card sized, in a beautiful matte laminate finish. Each set is presented in an elegant, slim black box, made from 100% recycled card; the paper covering is made partly from recycled material and the remainder being from sustainable forests. The lid is embossed with metallic silver BirthWright lettering.​

You can use the cards in any way that suits you.

You don't have to read or display all of the affirmations at once. You could, for example;

*Focus on a few at a time, then a few more another time;

*If there is one affirmation you particularly like, you might choose to write it out in your journal or in your diary, so you notice it throughout the day;

*Have fun picking a card at random each morning. My partner likes to pick out a card and write it on the chalk board in our kitchen - I love this.

*I have also hung a piece of string along one of the walls in my living room and used tiny wooden pegs to attach a set of cards to it.

Shipping is FREE to all UK addresses and 10% from the sale of each set of BirthWright Affirmation Cards will be donated to The Rainbow Trust Children's Charity.

Helen x

Your body, your baby, your birth

Helen Wright: Double Mama to two gorgeous little humans; Positive Birth Coach and Postnatal Revival Expert, is on a mission to support parents achieve the right births for them and their babies and help them to thrive in the precious postnatal period and beyond.

Helen is an experienced KG Hypnobirthing Teacher, Positive Birth Coach and Creative Genius behind BirthWright Affirmation Cards; she's also a Certified Placenta Remedies Specialist with the Placenta Remedies Network, a Registered Breastfeeding Helper with the Breastfeeding Network and she co-hosts a monthly Family Meet Up & Support Group in the East End of London where she lives.

For more info visit: and follow her on Facebook, Twitter and Instagram.

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