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Privacy Policy

The laws regarding the protection of your data have changed dramatically and for the better. We aim to be as open and transparent as possible about the data we collect from you and how we use it.


Why we need your data


Personal data means any information capable of identifying an individual. It does not include anonymised data.

We collect your personal data for the following reasons:

To book your place on a Hypnobirthing Course or to make a Placenta Remedies 

booking, we need to know who you are and how to contact you: by phone and 

email, to discuss your booking and to send you relevant information relating to your booking. 


For Hypnobirthing clients, we need to know where you live if the course is taught in your home so we know where to go.


For Placenta Remedies clients, we need to know your home address, so that we know where to post or deliver your remedies.


For Placenta Remedies clients, we also need to know the name of your birth partner and how to contact them by phone and email, so that we can make arrangements for placenta collection once baby has been born


For Placenta Remedies clients, we also need to know the estimated due date of your baby and where you plan to give birth, in order for us to know when to be on call to collect your placenta and to know where to collect it from.

When you pay for services, this is done via bank transfer or Paypal. The relevant payment provider will need to know your details to verify your payment. This information is not collected or retained by us.


When you sign up to receive one of our 'Freebies', we collect your name and email address in order to forward this to you. We also ask for your consent to send you relevant emails and offers.


When you sign up to our newsletter, we collect your name and email address. We ask for your consent for us to keep in touch with you and to provide you with updates and marketing by email.

By clicking the button at the bottom of the sign up, you grant BirthWright permission to send you our 'Freebie' by email and to send follow up emails in the future. For example; weekly newsletters containing tips about pregnancy, birth and parenting, offers and relevant information.

It is important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at

Who we share your data with

We use MailChimp as our marketing automation platform. By subscribing to our mailing list, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

We will never sell or share your data with anyone else without your consent and your decision to do so, unless required by applicable law or pursuant to a court or similar order.

Why we would prefer you opt-in to our communications

When booking for the first time we would prefer you to opt-in to our mailing list, so that we can share relevant information with you regarding your pregnancy, labour, birth and the postnatal period and to provide you with details of special offers which we think may be of interest to you. 

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).


If you choose not to opt-in to our mailing list, we will share relevant information with you, including special offers we think might be if interest to you via our social media platforms. 

Your rights

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of every email you receive from us, or by contacting us at


If you wish to see a copy of the information we hold, free of charge, please email the same address.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

How long do we keep hold of your information


We retain your information for the minimum period possible for business or legal reasons. For tax purposes, the law requires us to keep basic information about our customers (including contact, identity, financial and transactional data) for six years after they stop being customers. For details of specific data retention periods, please contact 

Data Collection and Protection Officer

Helen Wright is the named Data Collection and Protection Officer for BirthWright. For all enquiries, please contact

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